Finish her degree in Industrial Design department from the National Academy of Arts in Sofia, Denitsa Boyadzhieva is running her studio RRRub and deals with product design while experimenting with new materials and technology. Her utilitarian style is an example of quality ideas in minimalist design. Her power is mostly in the design of lamps – hanging, self-standing, desktop, dust-painted or rubber, all of them are a suitable addition to the interior. Combining skillfully craftsmanship and high technology, Denitsa transforms materials such as aluminium and wood into lightweight and pleasant functional accents.